Greetings, traveller.
So you’re here for guidance on how to write a post that turns heads?
Well, we’ll give it our best shot, eh?
The writing framework we provide here is specifically tailored to growing an authentic personal brand that aligns with your values and passions. This means bringing high-concept (strong, head-turning) ideas to your brand positioning, and delivered in a way that is human and refreshing.
At the very least, you’re solving a known problem experienced by your reader.
This is the type of writing, when you string many published posts together, that will grow your movement of raving followers and buyers.
You in?
Ok, so where do we start?
First of all, learn the following bits and pieces to help you write the most impactful posts possible. Writing well is an ongoing craft, so you can never know too much. I’ve kept these lessons as simple as possible, so you don't need to spend much time on them.
You can return to these after you’ve absorbed the basic overview below.
At the bare minimum, skim through them; otherwise, jump to the overview and get started.
Follow this story structure in your posts
Some notes on effective free-writing
Different ways to deliver your message (refer here for more ideas too)