There are many types of messages you can share. At the very basic level, you write an article that follows the story format of hook, build, and payoff.

Many formats and approaches can mould your delivery. Dickie Bush provides the following ideas:

The 4 primary types of ideas are:

• Actionable
• Analytical
• Aspirational
• Anthropological

Then there are sub-topics within each of these buckets:

Actionable (here's how)

• Tips
• Tools
• Hacks
• Advice
• Resources