Promise
What's the promise of this piece of content? What will your reader/viewer get out of it? What powerful and proven "hook" can you use to get (and keep) their attention?
Parable/Proof
Stories sell. How did you learn or earn this piece of information? Answer the question running through your prospect's mind - "How do I know this is "real", and why should I care?"
Problem
What are the common headaches, pains, and frustrations people run into when trying to achieve what you're describing? How can you call these out so your prospect realizes: "Wow, you're speaking directly to me and my exact situation."?
Process
What are the simple steps your reader/viewer can use to overcome the problems you described above? Remember the "rule of three" and be succinct.
Promotion
What action do you want viewers to take after consuming this piece of content? Can you walk them through taking that action? Can you show this action visually? If not, can you call it out in the copy?