Client Avatar Template

Answer the following questions to clearly define who your avatar is.

Pro tip: create a Google Docs document where you add these questions. Upload the document into a new ChatGPT conversation and ask it to help you answer each question in detail, one by one.

Example prompt:

“I’ve uploaded a document with questions for defining my client avatar. I want you to help me clarify this avatar based on what you know about me. You will answer each question in detail, step by step.

Here’s some information about me and what I offer in my business: (insert as much info as possible about yourself and your product/service/offers – if you have a lot of information, attach a separate document in the same conversation with all those details).”

Then start with the first question. – wait for it to answer – Continue with question 2: Is it Male/Female/Both? – wait for it to answer – Continue with question 3: How old is he/she? (15-year range) – and so on –

When you notice the answer is not detailed enough, or you want more info, ask for clarifications until it’s crystal clear.

Add each answer to your document, and in the end you’ll have a multi-page file with all the details. This document will be your reference every time you want to write marketing texts or materials, so they always have context.

Client Avatar Questions:

  1. Who is the client I wake up in the morning excited to work with?
  2. Is it Male/Female/Both?
  3. How old is he/she? (15-year range)
  4. What is his/her occupation?
  5. What are his/her top 10 dreams?
  6. What are his/her top 10 frustrations?
  7. What limiting beliefs sabotage my client avatar?
  8. How does failing to resolve these frustrations affect his/her life?
  9. What methods has he/she already tried to solve frustrations and achieve dreams?
  10. What would I do if I were in my client avatar’s shoes?