Proof – Show undeniable results, numbers, screenshots or social proof to back up your claims.
My personal opinion about... – Speak honestly and directly about a topic your audience cares about.
Tutorial (How to) – Teach something practical step-by-step that solves a specific problem.
Objection Handling – Tackle the doubts, fears or reasons why someone might hesitate to buy.
Mistakes – Point out common errors and offer better alternatives.
Trends – Comment on what’s hot or evolving in your industry and link it to your offer.
Viral – Short, punchy content with high emotional or entertainment value, built to be shared.
My method – Explain your unique framework or approach that delivers results.
Lifestyle – Show how your offer fits into or enhances the kind of life your audience wants.
Value Bomb – Drop quick tips, hacks or deep insights that feel instantly useful.
Transformational Storytelling – Tell a before-and-after story that shows deep change.
Identity – Help your audience see themselves in a new way – as the kind of person who takes action.
Vision – Share your bigger mission or the world you want to help build.
Confession – Open up about a struggle, mistake, or truth – and what you learned from it.
Them vs Us – Create contrast between you and the outdated/ineffective way of doing things.
Change Perspective – Flip the way your audience sees a common belief or situation.
Study Case – Break down a real client situation or project to demonstrate results.