- Goldfish attention span (<5 sec; say the most important thing first)
- Dark triad - narcisism (use the word “you”; it’s not about you, it’s about them; first call - 80/20 rule - 80% them talking - 20% ask questions to make them talk more; adapt conversation to your client; 7 types of narcisism: authority, superiority, explorative, self-sufficiency, vanity, entitlement; know your audience)
- Dark triad - machiavelianism - 15-40% of the whole world (people with this triad don’t always say what they think; remind people on themselves; talk about a comon controversy and add a little spice)
- Dark triad - psychopathy (don’t sell from fear; learn to read people if they are low or high anxiety; learn to speak their language; pleasure
- Sexiness bias (beautiful, good looking; tell a personal story)
- Being perceived as intelligent or smart (listen to smart people: public speaking; audiobooks; quotes)
- Association bias (associate high prices with quality)
- Mistery or intrigue (don’t say everything you know; keep them guessing)
- Incongruence (nu zice una si fa alta; urmărește-mă în timp ce îți prezint; the landing page should be the same about what the ad is presenting; don’t surprise people who are ready to buy from you; you can say similar things in other words)
- Controversy (Donald Trump; make it memorable; makes you to be remembered)
- Music (can change moods; great enhancer)
- Survival
- Passion trigger (being passionate about what you sell)
- Reciprocity (first give and then receive; give them a sample of the product; reduce the risk; give gifts or bonuses)
- confidence (humans can smell fear; tonality; body language; how fast or slow you speak)
- authority - leadership - satus quo
- VIP (people like to feel they are vip; elite)
- Improvised / random / “um trigger’ (unscripted, ppl don’t like being too scripted; you can say “um” sometimes - like you are thinking.. to sound less scripted)
- Virtue signality (act like you are humble and virtuous; make some public charity; don’t do it too often)