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Hooks points:

Future pacing - give the viewer the sense that is more value around the corner

Unresolved problem - speak to it and reveal solution gradually (biggest insight at the end)

Situational relatability - get inside people's mind and speak exactly what they are thinking, feeling or experiencing in their lives

Context framing - describe the end in the beginning: what should they care to watch until the end?

Stories - well told stories create anticipation and make the viewer want to know the conclusion of the story

Controversy - controversial perspective create polarization and attracts those with the same belief system

Novelty - people love new: find new ways to share old ideas

Insight - help ppl see things in different way. Ppl want to feel “aha” moment when they see the world in a new improved way

5 senses - appeal to as many senses as possible to grab attention: visuals, sounds, movements, descriptive language,

Common enemies - ppl love to rally behind a cause to defeat the “bad guy”: a person, corporation, situation, belief system, philosophy, or things you don't agree with

Hooks for Short Form Content:

1. Bold statement: You won’t believe what happens if you…
2. Ask provocative question: Ever wondered why brands go viral overnight?
3. Reveal a shocking fact: 95% businesses are making this one critical mistake…
4. Challenge common beliefs: what if I told you that X is not the most important thing?
5. Personal story tease: let me tell you about the time when…
6. Promise a quick solution: in just X seconds I’ll show you how to double your…
7. Create intrigue with mystery: there’s one X secret that Y don’t want you to know
8. Use humor:
9. Show an astronomic before & after: this was my X after I did this: … let me show you how
10. Invoke FOMO: if you’re not using X, you’re already behind

Hooks for Long Form Content:

1. Unexpected twist: just when you knew about X, I’m gonna show you something that completely changed my game
2. Personal Anecdote: I wanna share a story about my personal experience in…
3. Starling statistic: did you know that X% of … I’m gonna tell you why
4. Promise of a journey: join me as we dive deep into… uncovering strategies the PROs don’t talk about
5. Challenge to Viewers: I bet you’re making one of this 5 common mistakes
6. Showcase a problem and solution: we’re going to reveal the biggest problem in… and I’m gonna show you the solution
7. Humor: let’s do X and I’ll promise that it’s gonna be more fun than you think
8. Intriguing question: what if I told you that the key to…. is a method you probably never tried?
9. Visually engaging stuff: watch this quick transformation of a falling ad campaign into a success story in today’s video
10. Quote a famous figure: as Steve Jobs once said… today we’re going to…

Proven hooks:

1. Here’s how ____ lead to ____
2. Stop doing ______ , instead, do _______
3. Today, I missed up _________
4. Something CRAZY just happened ________
5. I just lost _______ and here’s why _________
6. It is just me or does ________
7. I bet you didn’t know _________
8. Here’s my ultimate guide for ________
9. If you _______, then listen up!
10. Things I wish I knew before _________
11. Why is nobody talking about _________
12. There is nothing more painful _________
13. This might be controversial, but _________
14. Somebody called me stupid __________
15. This is [toxic] explianed for _________
16. You won’t believe this ________
17. What just happened ________
18. If you’re struggling to ________, then _____
19. This feels illegal to know _______
20. I wish I knew this sooner ________

7 Viral Hooks

1. “The number 1 mistake new X [insert ideal target demographic] make is….”
2. “My new favourite thing to do is….”
3. “Oh yeah and there’s one more thing before I forget to tell you…”
4. “The biggest mistake I made when it comes to X is….”
5. “Listen if you’re worried about X, just remember…”
6. “I’m sure you’ve all had X, but have you had Y?”
7. “This is the ultimate guide to X on Y….”

Authority Hooks (coaches, consultants, experts, etc)

“If you think its gonna take you years to get X result, think again - I’m gonna teach you how how you can get this in as little as Z time - just like my client Y did…”

“After working with over [X number of clients] solving Z problem, I need you to know this is the Number 1 thing that is overlooked…”

“Here’s proof that you don’t need X to get Y result….” (Then share a client that got that result)

“For over X years I’ve been helping people [describe your expertise]….”

“I’ve been doing [industry/expertise] for X years….”

“After X years of helping people [solve problem]….”

“If you were my client and you were having X problem, this is what I would tell you to do….”

“My client got X result and I’m going to show you exactly how…”

“If I had just X (limited) minutes every day to work towards [achieving core desire], heres exactly what I would do…”

“This is exactly how I solved X problem….”

“This is my go to strategy for doing X…”

“My client got X result without doing (the 3 things your consumer thinks it would take to get there)”

1. NEVER forget about these costly mistakes in {your niche}.
2. The warning signs no one talks about in {niche}.
3. The DARKEST truth about {industry} nobody shares.
4. I’ll probably get hate for saying this, but…
5. The BIGGEST myth in {your industry}—debunked.
6. Instagram doesn’t care about {niche}—here’s why you should.
7. Why I’d never trade {thing} for {thing} again.
8. If you keep sleeping on ___, you’ll never hit ___.
9. Here’s what they’re not telling you about {industry}.
10. POV: You stopped wasting your money on ___ and started doing this instead.
11. POV: You stopped falling for this INSANELY gullible trap in {industry}.
12. You’ve been lied to about {industry} and I’m here to save your day:
13. The ONE shift that changed everything in {industry}.
14. Dumbest (but smarter) way to grow in {niche}.
15. Why 90% of {industry} is doing it wrong.
16. What I wish I knew before starting {industry}.

1️⃣ „Îmi pare rău să-ți spun, dar faci [asta] greșit.”

2️⃣ „Regret că am cumpărat [acest lucru], pentru că face [sarcina] mult prea ușoară.”

3️⃣ „Urăsc [asta] și iată de ce…”

4️⃣ „Iată de ce ești blocat…”

5️⃣ „Nu-ți mai pierde timpul, [asta] nu mai funcționează.”

6️⃣ „Dacă continui să ignori [problema], o să regreți.”

7️⃣ „Acest mit despre [industrie] te ține pe loc.”

8️⃣ „Dacă vrei să atingi [obiectiv], încearcă asta în schimb.”

9️⃣ „Ce nu vrea [industria] să știi despre [subiect]…”

🔟 „NU mai face aceste 3 lucruri imediat!”

1️⃣1️⃣ „De ce [greșeala comună] te trage în jos.”

1️⃣2️⃣ „Acest UN singur lucru îți distruge șansele de a [obiectiv].”

1️⃣3️⃣ „Îți asumi riscul de [consecință negativă] dacă ignori asta.”

1️⃣4️⃣ „Asta ar trebui să fie ilegal… [ofertă sau pont exclusiv].”

1️⃣5️⃣ „Acest produs e o înșelătorie, pentru că poți obține [obiectiv] fără el.”

1. Nu ai reușit să (rezultat) pentru ca nu ai aplicat aceste 3 secrete!